Barnum Phineas Taylor

Photo Barnum Phineas Taylor
Phineas Taylor Barnum (July 5, 1810 – April 7, 1891) was an American showman, businessman, and entertainer, remembered for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus. His successes may have made him the first "show business" millionaire. Although Barnum was also an author, publisher, philanthropist, and sometime politician, he said of himself, "I am a showman by profession...and all the gilding shall make nothing else of me,"[1] and his personal aims were "to put money in his own coffers." Barnum is widely but erroneously credited with coining the phrase "There's a sucker born every minute." Born in Bethel, Connecticut, Barnum became a small-business owner in his early twenties, and founded a weekly paper, The Herald of Freedom, in Danbury in 1829. He moved to New York City in 1834 and embarked on an entertainment career, first with a variety troupe called "Barnum's Grand Scientific and Musical Theater", and soon after by purchasing Scudder's American Museum, which he renamed after himself. Barnum used the museum as a platform to promote hoaxes and human curiosities such as the ""Feejee" mermaid" and "General Tom Thumb." By late 1846, Barnum's Museum was drawing 400,000 visitors a year.[2] In 1850 he promoted the American tour of singer Jenny Lind, paying her an unprecedented $1,000 a night for 150 nights. After economic reversals due to bad investments in the 1850s, Barnum began four years of litigation and public humiliation. He recovered, starting a lecture tour, mostly as a temperance speaker, and by 1860, he emerged from debt and built a mansion, "Lindencroft." His museum added America's first aquarium and expanded the wax figure department. While he claimed "politics were always distasteful to me," Barnum was elected to the Connecticut legislature in 1865 as a Republican for Fairfield, and served two terms. He ran twice unsuccessfully for the United States Congress. With the ratification of the Thirteenth Amendment to the United States Constitution over slavery and African-American suffrage, Barnum spoke before the legislature and said, "A human soul is not to be trifled with. It may inhabit the body of a Chinaman, a Turk, an Arab or a Hotentot - it is still an immortal spirit!" In 1875, Barnum was mayor of Bridgeport, Connecticut for a year and worked to improve the water supply, bring gaslighting to streets, and enforcing liquor and prostitution laws. Barnum was instrumental in starting Bridgeport Hospital, founded in 1878, and was its first president. [3] Barnum entered the circus business, the source of much of his enduring fame, at age 61, establishing "P. T. Barnum's Grand Traveling Museum, Menagerie, Caravan & Hippodrome", a traveling circus, menagerie and museum of "freaks", which by 1872 was billing itself as "The Greatest Show on Earth". Barnum was the first circus owner to move his circus by train, and the first to purchase his own train. Given the lack of paved highways in America, this turned out to be a shrewd business move that enlarged Barnum's market. Barnum died in his sleep at home on April 7, 1891 and was buried in Mountain Grove Cemetery, Bridgeport, Connecticut, a cemetery he designed.[4] Barnum was born in Bethel, Connecticut, the son of inn keeper, tailor and store-keeper Philo Barnum (1778-1826) and second wife Irene Taylor, who had ten children. He was the third great grandson of Thomas Barnum (1625-1695), the immigrant ancestor of the Barnum family in North America. His maternal grandfather Phineas Taylor was a whig, legislator, landowner, justice of the peace, and lottery schemer, and he had a great influence on his favorite grandson. Barnum was adept at arithmetic but hated physical work. Barnum started as a store-keeper, and he learned haggling, striking a bargain, and using deception to make a sale. He was involved with the lottery mania in the United States. He married Charity Hallett when he was 19; she'd be his companion for the next 44 years. The young husband had several businesses: a general store, a book auctioning trade, real estate speculation, and a state-wide lottery network. He became active in local politics and advocated against blue laws promulgated by Calvinists who sought to restrict gambling and travel. Barnum started a weekly paper in 1829, The Herald of Freedom, in Danbury, Connecticut. His editorials against church elders led to libel suits and a prosecution which resulted in imprisonment for two months, but he became a champion of the liberal movement upon his release. In 1834, when lotteries were banned in Connecticut, cutting off his main income, Barnum sold his store and moved to New York City. In 1835 he began as a showman with his purchase and exhibition of a blind and almost completely paralyzed slave woman, Joice Heth, claimed by Barnum to have been the nurse of George Washington, and to be over 160. Joice Heth died in 1836, no more than 80. After a year of mixed success with his first variety troupe called "Barnum's Grand Scientific and Musical Theater", followed by the Panic of 1837 and three years of difficult circumstances, he purchased Scudder's American Museum, at Broadway and Ann Street, New York City, in 1841. Renamed "Barnum's American Museum" with addition of exhibits and improvements in the building, it became a popular showplace. Barnum added a lighthouse lamp which attracted attention up and down Broadway and flags along the roof's edge that attracted attention in daytime. From between the upper windows, giant paintings of animals drew stares from pedestrians. The roof was transformed to a strolling garden with a view of the city, where hot-air balloon rides were launched daily. To the static exhibits of stuffed animals were added a changing series of live acts and "curiosities", including albinos, giants, midgets, "fat boys", jugglers, magicians, "exotic women", detailed models of cities and famous battles, and eventually a menagerie of animals. In 1842, Barnum introduced his first major hoax, the "Feejee" mermaid, which he leased from fellow museum owner Moses Kimball of Boston, who became his friend, confidant, and collaborator. it was a tail of a fish and the head of a monkey. He justified his hoaxes or "humbugs" as "advertisements to draw attention...to the Museum. I don't believe in duping the public, but I believe in first attracting and then pleasing them." [5] Later, he crusaded against fraudsters (see below). Barnum followed that with the exhibition of Charles Stratton, the dwarf "General Tom Thumb" ("the Smallest Person that ever Walked Alone") who was then four years of age but was stated to be 11. With heavy coaching and natural talent, the boy was taught to imitate people from Hercules to Napoleon. By five, he was drinking wine and by seven smoking cigars for the public's amusement. Though exploited, Tom Thumb enjoyed his job and had a good relationship with Barnum free of bitterness. In year 1843 Barnum hired the traditional Native American dancer fu-Hum-Me, the first of many Native Americans he presented. During 1844-45, Barnum toured with Tom Thumb in Europe and met Queen Victoria, who was amused and saddened by the little man, and the event was a publicity coup. It opened the door to visits from royalty across Europe including the Czar of Russia and let him acquire dozens of attractions, including automatons and other mechanical marvels. He tried to buy the birth home of William Shakespeare and almost got away with it. Barnum was having the time of his life, and for all of the three years abroad with Thumb, except for a few months when his serious, nervous, and straitlaced wife joined him, he had piles of spending money, food and drink, and lived a carefree existence. On his return to New York, he went on a spending spree, buying other museums, including Peale's museum in Philadelphia, the nation's first major museum. By late 1846, Barnum's Museum was drawing 400,000 visitors a year.[2] A much-cited experience of Barnum as a legitimate impresario was his engagement of Jenny Lind, the "Swedish Nightingale", to sing in America at $1,000 a night for 150 nights, all expenses paid by the entrepreneur in advance - an unprecedented offer. "Jenny Lind mania" was sweeping Europe and she was a favorite of Queen Victoria. She was unpretentious, shy, and devout, and possessed a crystal-clear soprano voice projected with a wistful quality which audiences found touching. The offer was accepted in part to free her from opera performances which she disliked and to endow a music school for poor children. The risk for Barnum was huge. Besides never having heard her or knowing whether Americans would take to her, he had to assume all the financial risk. He borrowed heavily on his mansion and his museum. With bravado, he drummed up publicity but conceded, "'The public' is a very strange animal, and although a good knowledge of human nature will generally lead a caterer of amusement to hit the people right, they are fickle and ofttimes perverse." [6] As a result of months of Barnum's preparations, close to 40,000 greeted her at the docks and another 20,000 at her hotel, the press was in attendance, and "Jenny Lind items" were available. The tour began with the concert at Castle Garden on September 11, 1850 and turned out a success, recouping Barnum four times his investment. Washington Irving proclaimed "She is enough to counterbalance, of herself, all the evil that the world is threatened with by the great convention of women. So God save Jenny Lind!"[7] Using profits from the Lind tour, Barnum's next challenge was to change attitudes about the theater from 'dens of evil' to palaces of edification and delight, respectable middle-class entertainment. He built the largest and most modern theater and named it the "Moral Lecture Room", to avoid seedy connotation and to attract a family crowd and to get the approval of the moral crusaders of New York City. He started the nation's first theater matinées to encourage families and to lessen the fear of crime. He opened with The Drunkard, a thinly disguised temperance lecture (he had become a teetotaler after returning from Europe with Tom Thumb). He followed that with melodramas, farces, and historical plays, put on by highly regarded actors. He watered down Shakespearean plays and others such as Uncle Tom's Cabin to make them family entertainment.
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