What's in _The_ NEW YORK EVENING JOURNAL _America's Greatest Evening Newspaper_ _A Booklet that tells what is in the New York Evening Journal and why ithas had the largest evening newspaper circulation in America forTwenty-Nine consecutive years. _ NEW YORK EVENING JOURNALNEW YORK U. S. A. NEW YORK EVENING JOURNAL _The Greatest Circulation of any Evening Newspaper in America and aQuality Circulation at Three Cents a Copy Daily and Five CentsSaturday. _ Copyright, 1928NEW YORK EVENING JOURNAL FOREWORD Thirty-three years ago the New York Evening Journal was introduced toNew York under its present ownership. Improvements have been constant. The aim has been to give the public abetter and still better newspaper, to make the New York Evening Journalmore attractive and interesting to every member of the family. Today, this newspaper is read by the greatest number of men and women inall income groups. It goes into the homes of the highest earning andlargest spending classes, reaching the worthwhile families of New YorkCity and its suburbs. The New York Evening Journal, through its National and InternationalNews and Feature Services, has access to more of the very best andhighest paid experts, writers, artists and contributors in everydepartment of newspaper publishing than any evening newspaper in Americaoutside the Hearst organization. For the past quarter of a century the New York Evening Journal hasattracted the largest readership of any evening newspaper in the UnitedStates on the sound principle of greatest service to the greatest numberof men and women in every substantial walk of life. Talent, the most expert and brilliant that money can attract, asexemplified throughout the pages of this booklet, gives you the secretof READER INTEREST and READER CONFIDENCE in the New York EveningJournal--an overwhelming PUBLIC PREFERENCE over one hundred per centgreater than the next largest standard size evening newspaper in NewYork City. NEW YORK EVENING JOURNAL. [Illustration: ARTHUR BRISBANE, EDITORIAL WRITER _New York Evening Journal_] Mr. Brisbane writes editorials for the New York Evening Journal and hasdone so for many years. His daily editorials are one of the outstandingreasons why nearly half of all the people in Metropolitan New York, whobuy any New York evening paper, buy the New York Evening Journal everyday. ACCURACY THE FIRST LAW OF THE NEWS "_Get it_ FIRST, _but first get it_ RIGHT" THE SLOGAN OF New York Evening Journal News Gathering Staff All through its local news staff as well as through the InternationalNews Service Staff the gospel of GET IT RIGHT is stressed and reiteratedtwenty-four hours in the day. The man who can't get the habit ofACCURACY can't stay in this organization though he be the most brilliantwriter living. "_Get it_ FIRST but _first_ get it RIGHT" is at once afearless challenge and a solemn pledge of faith. [Illustration: WILLIAM A. CURLEY, EDITOR _New York Evening Journal_] One of the outstanding editors of America. Born on Manhattan Island andfor many years active in newspaper work in New York City. His experiencealso includes editorial direction of newspapers in Chicago, SanFrancisco, Los Angeles, Atlanta and Boston. He knows the pulse ofhumanity and what pleases and interests the greatest number ofintelligent people throughout New York City and suburbs. EDITORIAL AND REPORTORIAL EXECUTIVE STAFF [Illustration: ROBERT H. WILEY_News Editor_ AMSTER SPIRO_City Editor_ JOHNSTON D. KERKHOFF_Assistant City Editor_ W. ALBERT WILLIAMS_Assistant City Editor_ J. F. B. HAWTHORNE_Financial News Editor_ THOMAS C. LEONARD_Make-Up Editor_ N. W. STACY_News Picture Editor_ PHILIP KATZ_Art Editor_ CHARLES W. SANDS_Brooklyn News Editor_ J. F. MAHER_Radio Editor_ ARTHUR FOLEY_Feature Editor_ BERNARD G. ARMULLER_Manager Photo Studio_] [Illustration] NEWS PICTURES WHAT THE CAMERA'S EYE SEES One good picture is worth ten thousand words, says an old proverb. TheEvening Journal is invariably FIRST in serving its readers withaccurate, informative, illuminating and exclusive news pictures. Eachpicture must pass the scrutiny of the most critical staff of experts tobe good enough for reproduction in the Evening Journal. New Yorkers knowthey get better and more interesting pictures in the Evening Journalthan in any other New York newspaper. _SPEED_ MEANS LIFE TO THE NEWS _You may have the news beat of a century on your desk. Hold it a halfhour too long--long enough for another paper to print it_ FIRST--_andfor you it is_ YESTERDAY'S NEWS _with all the_ LIFE _ebbed out of it. _ The News Policy of the NEW YORK EVENING JOURNAL can be summarized infive sentences: _Give all the vital news of the moment. _ _Give it cleanly. _ _Give it accurately. _ _Give it interestingly. _ _Give it succinctly. _ Back of this clean-cut, vigorous policy of news presentation is thefinest reportorial and editorial talent that money can buy. Local news printed in the New York Evening Journal is furnished by themost adequate staff of reporters and special writers retained by anyevening newspaper in the city. Telegraphic news is furnished by the International News Service--withwell equipped offices not only in New York but in Washington, London, Paris, Rome, Moscow, Peking--with expert representatives all over theworld. In New York City's evening newspaper field International NewsService serves the New York Evening Journal _exclusively_. LARGEST AND HIGHEST PAID LOCAL NEWS STAFF IN NEW YORK CITY "Get it FIRST, but first get it RIGHT"--that is the slogan of the NewYork Evening Journal's news-gathering staff. This newspaper employs thelargest staff of men and women reporters, photographers, and newswriters of any evening newspaper in America. It pays the highestsalaries and this policy attracts the most capable and brilliant talent. [Illustration: Richard WilliamsEdward McKevittVincent D'AstaPhilip BendlerNorman FeinbergAlbert FurthJack LayerA. T. CashLa Monte WaldronGerald SheedyHarwood LordDavid BalmerA. B. HousmanNeal PattersonKarl KohrsHoward SavageF. D. MyersGeorge LaitLaffatte GamnageJames LanehartCharles DunnWilliam H. BrownEdward DixonVincent ConnollyDavid BurchmanAlbert ArmullerHarry J. DixonW. WienerElmer ArcherEdward PickwoodDorothy CloverDorothy Van DykeSteve FunghiniP. A. MacGregorJ. F. TierneyThomas BrooksGeorge LittlewortH. Reed McBrideMichael ClaffeyBruce GrantLeonard McCabeJack SkvarlaC. E. MolloyAlphonse Palumbo] INTERNATIONAL NEWS SERVICE REPORTS NEWS OF THE WORLD FOR EVENING JOURNALREADERS International News Service has firmly established itself as the dominantpress service in the afternoon newspaper field. Its news dispatches, gathered from every corner of the universe, likewise are published innewspapers throughout the civilized world. International News Service istruly international in scope, linking the foremost nations in acomprehensive news-gathering and news-distributing chain. Approximately 60, 000 miles of leased wire, used and controlled byInternational News Service, distributes its news reports to the EveningJournal alone in New York and to more than 500 other daily newspapers inthe United States. By cable and radio International News Servicedispatches are sent to sixteen foreign nations in both hemispheres. Editors of the leading newspapers in Germany, Great Britain, Italy, Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina andnumerous other countries place the same reliance upon the InternationalNews Service reports as do the editors of leading American afternoondailies. International News Service is operated under the able GeneralManagership of Frank Mason, former chief of the Paris Bureau. Collection and preparation of its news reports is in the hands of ahighly trained staff of editors and correspondents. This staff isdirected by Barry Faris, General News Manager, who has had more than adozen years' experience in press association work and knows thoroughlyevery detail of the service. George R. Holmes heads a large staff at Washington. Holmes, himself, isan outstanding authority on news from the National capital, a keenobserver, a vivid writer. William K. Hutchinson, Kenneth Clark, GeorgeDurno, Lawrence Sullivan and William S. Neal are members of theWashington corps whose achievements have made them widely known tonewspaper editors and readers throughout the United States. Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and otherstaff men in all the leading cities in the United States get the newsfor International News Service and write it in individualistic style forNew York Evening Journal readers. The International News Service Foreign Staff is a large one. Harry K. Reynolds, Director of Foreign Service, with headquarters in New York, was formerly Manager of the London bureau, and he knows intimately everyphase of the foreign service. Harry R. Flory, Manager in London;Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager inBerlin, not only have done noteworthy work in covering the big newsstories themselves, but direct a network of correspondents in theirrespective territories that literally covers the world for InternationalNews Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome andHarold Ballou in Madrid are capable members of the foreign staff whoknow their fields thoroughly. Correspondents are maintained as well inChina, Japan, the Philippines, various South American countries andelsewhere at strategic points for news coverage. International News Service correspondents at home and abroad have onlyone rule to guide them. That is to get the news and get it right. Generally, as well, they get it FIRST for New York Evening Journalreaders. BIG NEWS _TWO DAYS IN ADVANCE!_ The story of three men in the Arctic. Above them the cold, gray sky, washed by an impenetrable fog. Around them only crashing icebergs, each second grinding out a newvariety of the age-old Arctic death threat. One man injured, unable to continue. Then the story of the dying man who consigned himself to an icy gravethat his mates might save themselves. And the story of the two men who, faced with this dilemma, left their pal to die, alone with his thoughts. Leering icebergs grinding out the death march. This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi. It first became known to the world when the New York Evening Journalprinted International News Service dispatches via Moscow on Friday, July13, 1928. The Evening Journal's headlines then read: "MALMGREN DESERTED BY MATES; NOT DEAD WHEN ABANDONED" It wasn't until Sunday, July 15, that other New York papers printed thegripping story the Evening Journal had given New York on Friday, July13. The Evening Journal is _always_ ACCURATE--and FIRST INTERNATIONAL NEWS SERVICE COVERS THE EARTH Throughout the World--covering both hemispheres--International NewsService correspondents report important news for New York EveningJournal readers. Here is an outstanding staff of national andinternational news gatherers: NEW YORK OFFICE FRANK E. MASON, _General Manager_BARRY FARIS, _General News Manager_GEORGE T. HARGREAVES, _General Business Manager_ James L. KilgallenRichard ChaplinDavid P. SentnerDavis J. WalshW. S. CousinsHubert MalkusTheodore B. GoetzWilliam J. KostkaHenry CaronRobert WallaceLes ConklinBarney Mullady UNITED STATES (Branch Offices) ALBANY--RAY BORST, _Bureau Manager_ATLANTA--JOHN NIMICK, _Bureau Manager_BOSTON--HERBERT CARYL, _Bureau Manager_CHICAGO-COPELAND C. BURG, _News Manager_CHICAGO--W. S. BRONS, _Regional Director_CLEVELAND--C. D. HAWKINS, _Bureau Manager_COLUMBUS--EDWARD MAYL, _Bureau Manager_DENVER--M. F. DACEY, _Bureau Manager_DES MOINES--DON P. DROHAN, _Bureau Manager_DETROIT--W. R. STOKLEY, _Bureau Manager_FORT WORTH--T. J. O'CONNELL, _Bureau Manager_HARRISBURG--C. B. YORKE, _Bureau Manager_INDIANAPOLIS--JOHN A. CEJNAR, _State Manager_KANSAS CITY--ROBERT JAMES, _Bureau Manager_LOS ANGELES--HARRY BERGMAN, _Bureau Manager_MEMPHIS--NULL ADAMS, _Bureau Manager_MINNEAPOLIS--O. A. ROSENHAUER, _Bureau Manager_NEW HAVEN--R. T. BULKELEY, _Bureau Manager_PHILADELPHIA--E. L. RAWLEY, _Bureau Manager_PITTSBURGH--S. I. NEIMAN, _State Manager_PORTLAND--GEORGE L. SCOTT, _Bureau Manager_RALEIGH--HENRY LESESNE, _Bureau Manager_ST. LOUIS--ROBERT W. GINSBURG, _Bureau Manager_SAN FRANCISCO--ELLIS H. MARTIN, _Bureau Manager_SPRINGFIELD--LOUIS J. HUMPHREY, _Bureau Manager_ WASHINGTON, D. C. GEORGE R. HOLMES, _News Manager_KENNETH CLARK, _Assistant News Manager_ William K. HutchinsonGeorge E. DurnoLawrence SullivanWilliam S. NealRobert S. ThornburgHarry WardPierce MillerCole MorganArthur T. Newberry FOREIGN SERVICE NEW YORK-- HARRY K. REYNOLDS, _Director_ FRANK CHARLTON, _Cable Editor_ A. E. FRADENBURGH, LES FINKELSTEIN LONDON-- HARRY R. FLORY, _Manager_ F. A. WRAY, J. C. OESTREICHER, CHAS. A. SMITH, J. KINGSBURY SMITH, ETHEL MARSHALL PARIS-- FREDERICK K. ABBOTT, _Manager_ ROBERT W. THOMPSON BERLIN-- OTTO D. TOLISCHUS, _Manager_ WALTER DIETZEL, BARON VON WOELLWARTH, ERIC BOY ROME--GUGLIELMO EMANUELMOSCOW--EDWARD L. DEUSSMADRID--HAROLD BALLOUVIENNA--ALFRED TRYNAUERSOFIA--CONSTANTINE STEPHANOVEBRUSSELS--GEORGE A. DETRYPRAGUE--L. ALLETRINOBELGRADE--DR. W. A. MORRISONRIGA--HARRY HIRSCHFELDLISBON--A. FREIPAS DA CAMARASHANGHAI--ALFRED MEYERPEKING--JOHN ANDREWS GOETTETOKYO--JAMES YOUNGMANILA--HIRAM MERRIMANHONOLULU--E. P. IRWINCOLOMBO--VINCENT DE SILVACAIRO--P. S. TAYLORALLAHABAD--J. H. THORNLEYBOMBAY--C. S. DE ANDRADECAPE TOWN--FRANK BURTONNAIROBI--JOHN MACNABWELLINGTON--F. W. SIMMONDSSIDNEY--J. G. PATONBUENOS AIRES--DAN CAREYRIO DE JANEIRO--ARROXELLAS GALVAOSANTIAGO--ROBERTO GATTICAHAVANA--A. D. ROBERTSREYKJAVIK--AXEL THORSTEINSON [Illustration: MARY T. DOUGHERTY _Editor of Women's News_] Few women have attained pre-eminence in Journalism. Mary T. Dougherty isoutstanding among the few. Her life's work is dedicated to promotinggreater happiness, greater opportunity and greater influence for women. She knows America's great women, leaders in social, educational, civicand political spheres. She devotes all her knowledge, experience andability to keeping the Evening Journal overwhelmingly FIRST as a homenewspaper. [Illustration: JAMES O'CONNOR, EDITOR _Harlem and Bronx Section_] Thorough newspaper man who has grown up with the Bronx and uptown NewYork. Writes editorials on local topics. Conducts "'ROUND UPTOWN"column. Edits a real neighborhood section. Every day over 122, 000 copies of the Evening Journal sold above 110thStreet in Harlem, Bronx, Washington Heights and Westchester Countyinclude this section. [Illustration: RICHARDSON WEBSTER, EDITOR _Brooklyn and Long Island Section_] A "Dyed-in-the-Wool" Brooklynite from cradle to editorial chair. Associated with Brooklyn newspapers for many years. Prominent inBrooklyn's civic, social and commercial life. Edits a section of reallocal news for Kings, Queens and Nassau Counties. Every day over 234, 000 copies of the Evening Journal include thissection, which is thoroughly read in Long Island homes. [Illustration: DR. FRANK CRANE, PHILOSOPHER] He knows the problems of the human race. Simplicity of thought andstaunch adherence to an uncompromising philosophy of optimismdistinguish the work of Dr. Frank Crane. His writings are helpful, encouraging, inspirational. His followers are legion. Thousands ofEvening Journal readers in New York City and suburbs look forward to hisdaily articles. His wisdom marks the paths for a happy life. [Illustration: "BILLY BENEDICK, " SOCIETY EDITOR] "Billy Benedick" . .. Who is he? He is a member of the most exclusive andhighly placed society set of New York. His newsy quips and chatter aboutthe doings of socially prominent men and women have established one ofthe most extensively read Society News Pages in New York. "BillyBenedick's" identity is kept secret as his work would obviously behandicapped were it to be made public. [Illustration: ELSIE ROBINSON, AUTHOR "_Listen World!_"] Elsie Robinson is, like Dr. Crane, a philosopher . .. But one wouldhardly call her gentle. She is brisk, though never brusque in settingforth her views. She likes to jog people out of mental ruts and, judgingby her tremendous popularity among the countless thousands of EveningJournal readers throughout New York City and its suburbs, they like tohave her do it. Her advice is sound and well taken. [Illustration: HELEN ROWLAND, AUTHOR "_Meditations of a Wife_"] Often referred to as America's "Bernard Shaw, " and as America's wittiestwoman. Satire sparkles through her writings. Her observations on thefoibles of men and women, the joys and sorrows of love and marriage, andthe relief or the lack of it in divorce are always brilliant andentertaining, yet always "said with a smile. " Helen, like George Cohan, says: "I always leave 'em laughing when I say good-bye. " [Illustration: WILLIAM WRIGHT, FINANCIAL COUNSELOR _Investors' Service Bureau_] Thorough familiarity with the investment securities market hasestablished him as an authority. Accuracy and informed judgmentcharacterize his reports. In close contact with the financial world, hedelves into the resources and development of corporate business. A keenstudent of finance, he is qualified to give sound and unbiased advice tocountless thousands of Evening Journal readers annually. DURING 1927 12, 000 NEW YORK EVENING JOURNAL _readers addressed letters to_ "WILLIAM WRIGHT" _Seeking advice on investment problems_ An analysis of these 12, 000 inquiries disclosed that 63% had a total of about $25, 000, 000 actually on hand for investment or already invested in securities. 21% specified definite sums of money available for immediateinvestment--_totaling approximately_ $10, 000, 000. 42% gave lists of securities already held, the market valueconservatively estimated at $15, 000, 000. More than 1, 000 New York Evening Journal readers continue to write inevery month for help in solving their problems. "William Wright" isgiving these readers his helpful and expert advice every day, from hisvast store of financial knowledge. [Illustration: "RUTH MASON", COOKING EXPERT (MRS. ERNEST HOFTYZER) _Domestic Science_] Good things to eat, recipes for cakes, pies and a variety of temptingdishes, appetizing menus, economical marketing, preserving--all theseare a part of Ruth Mason's articles in the Evening Journal. Tens ofthousands of housewives read Ruth Mason's helpful articles regularly andwrite to her for advice. Additional thousands listen-in to her cookinglectures broadcast over WHN and WPAP. ONE ANNOUNCEMENT _on the_ Evening Journal Cooking Page BROUGHT 14, 000 LETTERS _from Evening Journal Readers to_ _RUTH MASON_ Requesting copies of a New Cook Book issued by the Bureau of HomeEconomics of the U. S. Dept. Of Agriculture, Washington, D. C. [Illustration: A New Cook Book for All Evening Journal Readers The New York Evening Journal, hoping to render a real public service, has made arrangement with the Bureau of Home Economics of the UnitedStates Department of Agriculture, at Washington, D. C. , to distribute, free of charge, a new cook book that will be of service to all busyhousewives. It contains eighty-six pages, including seventy different menus andthree hundred recipes, each and every one written and tested by the mosteminent food experts in the United States. There is a copy for every Journal reader and at no cost. Just write Miss Ruth Mason, Evening Journal Cooking Expert, No. 2Columbus Circle, and ask her to send you a copy of the new cook book. For the convenience of busy housewives we attach a coupon below: MISS RUTH MASON, Evening Journal Cooking Expert, Care Evening Journal, No. 2 Columbus Circle, NEW YORK CITY. DEAR MISS MASON: Please send me a copy of the new cook book containing seventy menus andthree hundred recipes. Name ____________________________Street address __________________City _______________ State ______ Reproduction in reduced size, of announcement from the Evening JournalCooking Page. ] [Illustration: IRVING WEIL, COMMENTATOR ON MUSIC] Ranked by the great masters of music as one of the most brilliantmetropolitan reviewers. A music critic in the fullest sense. Hisopinions are distinguished alike for their soundness and the wit withwhich they are expressed. Irving Weil has reviewed for Evening Journalreaders all the great and near great musical events for over fifteenyears. He has the confidence of a legion of music lovers among thelargest audience of evening newspaper readers in America. [Illustration: JOHN ANDERSON, DRAMATIC CRITIC] John Anderson writes entertainingly and authoritatively on the drama. Hetells what a play is about and then gives his own reactions. He does notbelong to the "let-us-pat-each-other-on-the-back" school of critics, butdevotes his column daily to interesting discussions of what is actuallyhappening in the world of the theatre. Mr. Anderson was formerly on theEvening Post and is recognized as the highest type of drama writer inNew York. [Illustration: ROSE PELSWICK, MOTION PICTURE EDITOR] Acknowledged by producers, directors, film stars and the public alike asan authority on the silver screen art. Her clever articles on motionpictures and personalities in the movie world are the best of their kindpublished in New York. Tens of thousands of fans read what Rose Pelswicksays in the Evening Journal every day and "listen-in" on her Radio MovieClub programmes over WHN and WPAP. [Illustration: ERNEST HOFTYZER, EDITOR OF FOOD PAGES] A twentieth century exemplar of the famous Greek philosopher, Epicurus, acknowledged authority on the art of good eating. Mr. Hoftyzer is amodern day food expert who stresses the importance of pure foods andexplains the principles of nourishment which promote life and health. His timely articles on marketing, what to buy and when to buy, arefollowed regularly by housewives in the Evening Journal homes. [Illustration: NELL BRINKLEY, GENIUS AMONG ARTISTS] To see and set down as no other artist of her generation does is NellBrinkley's unique and amazing gift. Every picture has a charm anddistinction all its own. Evening Journal readers love Nell Brinkley--shehas made their lives happy with beautiful thoughts which radiate fromher fascinating portrayals of romance and life. Nell Brinkley's drawingsand romantic descriptions appear regularly in the Evening Journal'sdaily Magazine Page. [Illustration: W. S. COUSINS, FINANCIAL EXPERT] Formerly associated with the American Banking Institute and nowFinancial Editor of International News Service, he is one of America'srecognized experts on finance and business. He writes interestingly, informatively and authoritatively on the big financial subjects of themoment. His daily articles in the New York Evening Journal haveattracted a vast audience of readers throughout New York City and itssuburbs interested in business and finance. [Illustration: T. E. POWERS, ACE OF CARICATURISTS] Unquestionably the greatest cartoonist of the age. His pen combines themaster strokes of the artist and a broad knowledge of politics andpublic affairs. He gives Evening Journal readers the "high lights" ofthe news of the day and portrays unerringly the virtue or villainy ofpublic characters. Powers' outstanding talent has helped to make theJournal the most interesting evening newspaper in America. [Illustration: GARRETT P. SERVISS, ASTRONOMER] He writes the story of the stars and tells it fascinatingly every day inthe Evening Journal. His mail exceeds that of any other contributor. Hetreats authoritatively on the science of astronomy, yet captures andholds the attention of the reader who has no technical knowledge of thesubject. Thousands of students of the heavens above follow his dailywritings in the New York Evening Journal. [Illustration: BEATRICE BURTON, FAMOUS NOVELIST] She is outstanding among the highest paid women writers of newspaperserials in America. Being the wife of a famous newspaper man she has akeen understanding of what the newspaper reader seeks in fiction. Hernovels such as: "Hollywood Girl, " "Money Love" and "Gilded Kisses" haveattracted intense interest among the largest audience of eveningnewspaper readers in America. [Illustration: ELENORE MEHERIN, AUTHOR] One of the most successful writers of serial stories for newspapers inthe country. Author of "Chickie, " "Sandy, " "Shackled Souls, " "HerFling, " "Hearts Aflame" and "Jerry, " stories that depict life and firethe imagination. All of these have appeared in the New York EveningJournal--more are expected. Elenore Meherin's fiction grips and holdsreader interest from first to last installment. [Illustration: WILBUR C. WHITEHEAD AUCTION BRIDGE EXPERT] One of the foremost authorities on the game of bridge. He "plays" a gameevery day in the columns of the Evening Journal and writes with suchclarity that experts and novices alike understand. Tens of thousands ofbridge fans read his column daily. Thousands of Bridge Games throughoutNew York and suburbs are played nightly according to Wilbur C. Whitehead's "Sound Auction Bridge" which appears in the New York EveningJournal. [Illustration: MARGARET SANTRY DIRECTOR RADIO PROGRAMMES] Countless thousands of homes in Metropolitan New York "tune-in" daily toNew York Evening Journal Radio Programmes. Tens of thousands "listen-in"to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, MotionPicture Editor; and an incomparable array of professional entertainersand educators. Radio fans follow the radio news and programmes arrangedby Margaret Santry every day in the New York Evening Journal. [Illustration: JOHNNY FARRELL, GOLF EXPERT _National Open Golf Champion_] Victor of 1928 Olympia Fields tournament, notable for the spectacular36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional anda master tutor of the "ancient and honorable" game tells Evening Journalreaders how to improve their golf. New York golfers follow thechampion's expert advice exclusively in the Evening Journal. [Illustration: MAUREEN ORCUTT, GOLF EXPERT _Women's Metropolitan Golf Champion_] Women's interest in sports is fast approaching that held by men. MissOrcutt knows her golf and writes authoritatively about the game, aboutwomen in golf, and other women's sports. Women in New York andthroughout the suburbs follow Maureen Orcutt's articles on golfregularly in the Evening Journal. Miss Orcutt has the unique distinctionof being able to write as well as she plays championship golf. [Illustration: MME. MARIA JERITZA, STAR OF OPERA _Writer on the Secrets of Beauty_] Prima Donna of the Metropolitan Opera Company, and herself one of themost beautiful women in America, Mme. Jeritza tells Evening Journalreaders her secrets of beauty. She has studied the art of creating andpreserving beauty and writes authoritatively. Being a highly culturedand professionally successful woman her great aim is to render a serviceof helpfulness to the greatest possible number of women. [Illustration: MRS. CORNELIUS BEECKMAN _Arbiter of Correct Social Manners_] Mrs. Beeckman is one of America's greatest authorities on the customsand usages of good society. Thousands of substantial, serious-minded menand women write to her about the proper thing to do or say in a givensituation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of thisnewspaper each and every day. [Illustration: DOROTHY FLACK, ARTIST EXTRAORDINARY _A Genius in the Portrayal of Women_] One of America's few artists with the rare gift of imagining thesituation she draws as well as the sentiments of those who look at it. Dorothy Flack's charming girls have an irresistible fascination forEvening Journal readers. She stands second only to the famous NellBrinkley and the drawings of both these distinguished artists appear onthe Magazine Page in the New York Evening Journal. [Illustration: CHARLES A. L. REED, A. M. , M. D. _Former President, American Medical Ass'n_] Dr. Reed is one of America's most distinguished medical men--he writesauthoritatively about the ills to which human kind is heir, also of thepsychology of health and sickness. His writings have a big followingamong women readers of the Evening Journal--their welfare and that oftheir children comprise a great part of his suggestions on health. He isthe Health Counselor in Evening Journal homes. [Illustration: W. S. FARNSWORTH, SPORTS EDITOR _Famous Sports Writer of Outstanding Events_] Sporting news with a punch! Experts to write about and report eachbranch of sports. Those are the cardinal principles which guide NewYork's greatest Sports Editor. Farnsworth, noted reporter himself, hascovered all the outstanding sporting events in recent years. His wordstory of the "Battle of the Century, " the World's Series or the Army andNavy Gridiron Classic is as thrilling as the event itself. [Illustration: "TAD" (T. A. DORGAN) _King of Sporting Writers and Cartoonists_] Experts throughout the Sporting World say "TAD" is the greatest sportingcartoonist of all time. "INDOOR" and "OUTDOOR SPORTS" put "T. A. D. " in aclass by himself. He has originated more slang phrases which haveattained national popularity than any other American. These pungentcontributions to the colloquial native language have made "T. A. D. "beloved by over two million Journal readers. [Illustration: W. M. ("BILL") CORUM, SPORTS EXPERT _Famous Writer and Columnist_] The "Sports" column by "Bill" Corum is the best of its kind on anySports Page in America. "Bill" knows his sports. He gives EveningJournal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day's sporting dish. Nearlyhalf of all the men and women who buy any New York evening paper buy theEvening Journal daily--and "Bill" Corum alone is a good reason. [Illustration: SID MERCER, SPORTS EXPERT _Greatest Writer of Boxing News_] Superior all-around writers are as rare as the same kind of athletes. Sid Mercer, President of the New York Sports Writers' Association, combines the unique faculty of being an authoritative critic in alllines of sports. His account of a major boxing contest is the next bestthing to having a ringside seat. Evening Journal readers know this andget their ringside views from Sid for every important boxing event. [Illustration: HAL COFFMAN, ARTIST EXTRAORDINARY _Portrays News and Sports Events_] He takes the motive back of the day's news for his text and makes hispictures preach a powerful sermon. With unerring skill he packs the"cause and effect" of a lifetime story into a single drawing. He isequally gifted in portraying the serious or humorous side of any bignews or sports event. The New York Evening Journal is Coffman's pulpit. He addresses the largest congregation of evening newspaper readers inAmerica through the Evening Journal. [Illustration: TOM THORP, SPORTS EXPERT _Football and Horse Racing_] Former collegiate athletic star. Captained Columbia Varsity Elevens1901-04. Selected for "All-American" honors. Coached at Virginia, Fordham, Stevens, Manhattan, Columbia and New York University. Umpire inYale-Harvard, Harvard-Princeton, Army-Navy, Penn-Cornell and Army-Yalegames. Only Racing Expert with knowledge of training methods. Hisselections most widely read of any writer on turf affairs in New Yorknewspapers. [Illustration: GENE TUNNEY, BOXING CHAMPION _Writes Signed Articles_] "Gene Tunney is a worthy model for manly youth, " says Rev. Francis P. Duffy, famous fighting chaplain of the old 69th Regiment. The strengthof his talks, writings and example is the fact that he lives up to therules of clean living and good sportsmanship. New York's boys and youngmen read Gene Tunney's articles regularly in the Evening Journal. Hetells them how to strengthen their bodies and keep in robust health. [Illustration: FORD C. FRICK, SPORTS EXPERT _Famous Reporter on Big League Baseball_] Travels with the YANKEES--writes about them for Evening Journal readersthroughout the season. His pen pictures of big sporting events are saidto be "better than a photograph, as impressive and stirring as bignews. " "When it's slugged by Ford C. Frick, it's a knockout. " Thataccounts for the host of men and women readers who look for his writingsdaily in the Sports Pages of the New York Evening Journal. [Illustration: CHARLEY PADDOCK, CHAMPION SPRINTER _To Report Olympic Games_] A sporting event of international interest--the Olympic Games--coveredfor Evening Journal readers by the famous athlete and crack sprinter, Charley Paddock. His wide acquaintance among notable athletes andknowledge of athletics in general give him an insight into every branchof sports. Experts to report each and every branch of sports--that isthe reason Evening Journal Sports Pages are so well read. [Illustration: FRANK (BUCK) O'NEILL, SPORTS EXPERT _Baseball and Boxing Contests_] Practically lives with the GIANTS throughout the baseball season. Hisplay by play reports of each game give Evening Journal readerseverything but the applause. Acknowledged expert on boxing, covers thebig fights and officiates as radio announcer in giving the blow by blowdescription. "Buck" O'Neill is a sporting writer with the PUNCH on thediamond, at the "mike" and in the "ring. " [Illustration: GARRY SCHUMACHER, SPORTS EXPERT _Baseball and Other Major Sports_] He follows the "ROBINS" and reports every game and every play forEvening Journal readers. Schumacher's vivid descriptions of baseballplays bring the real thrills of the game right into New York EveningJournal homes. Countless thousands of Brooklynites who root for the"ROBINS, " and follow every play and every game, depend on GarrySchumacher's reports in the Evening Journal. [Illustration: JOHN McGRAW, BASEBALL EXPERT _Manager, New York Giants_] The man who has won more pennants than any man in baseball, writessigned articles on the game for Evening Journal readers. He isunquestionably the leading authority on the subject. McGraw packs in50, 000 fans at the Polo Grounds but writes for nearly half of all themen and women who buy any New York evening newspaper--that's the halfwho read the Evening Journal in preference to other evening papers. [Illustration: JOHN P. MEDBURY, HUMORIST _America's Greatest Mirth Producer_] His writings in the Evening Journal are the most sensational, humorousadditions to the present era of American literature. Recognized amonghumorous writers of the country as the "greatest giggle generator, " "theliveliest laugh laureate" and "the champion chuckle cannonader. "Medbury's humor, under the title of "Maybe I'm Wrong, " appears in theNew York Evening Journal daily. [Illustration: GEORGE HERRIMAN, ARTIST _Creator of the Immortal "Krazy Kat"_] Cartoonists, artists, humorists, authors, producers . .. All areunanimous in voting "Krazy Kat" and "Ignatz the Mouse" headliners amongcomics. A cat . .. A mouse . .. A brick . .. A dog "cop" . .. These are thewhimsical characters that have made Herriman a billionaire in laughs. Evening Journal readers are not afraid to laugh . .. They have made"Krazy Kat" a member of the family. [Illustration: JOE McGURK, CARTOONIST _Creator of "Kayo Tortoni"_] "Kayo Tortoni" is acknowledged the most famous woman character in sportscartoons. She enters every branch of athletics and leads the vogue insports togs. Joe McGurk's fascinating portrayals of Kayo's sportingproclivities put the "Oh!" into Evening Journal's sports pages. McGurk'scartoons of boxing contests are looked forward to by a host of boxingfans. [Illustration: HARRY HERSHFIELD, ARTIST _Cartoonist, Humorist, Wise-Cracker_] Known to millions as the creator of "Abie the Agent. " His latestcontribution is "Broadway Unlimited. " Will Rogers, Tad, Roxy, Ziegfeld, and a multitude of Broadway's "Leading Lights" say it is "THE BESTCOLUMN" in New York. Hershfield knows New York and New York knowsHershfield through the columns of the New York Evening Journal. [Illustration: AD CARTER, ARTIST _Creator of "Just Kids"_] It is because Ad Carter's uproarious little characters are so genuinely"Just Kids"--real kids--the kind you grew up with--that "Just Kids"captivates the hearts of young and old alike. Ad Carter's "Just Kids"recently accomplished a great work in teaching kiddies to play safe, tolook before you cross--think how that pleases mothers and fathers!413, 743 boys and girls joined the "Just Kids" Safety Club. 413, 743 BOYS _and_ GIRLS JOINED "JUST KIDS" SAFETY CLUB The "Just Kids" Safety Club idea was originated by Ad Carter, the Evening Journal's famous cartoonist and creator of the daily comic strip entitled "Just Kids. " _Each boy and girl cut the application blank from the Evening Journal, filled it in, giving name, address, age, proposed by parent or adult and endorsed by boy or girl friend. _ The sole purpose of this constructive work was to prevent accidents, save lives, make "Kids" more careful. Every club member was cautioned to: "Remember to look up and down beforecrossing the street. " A total of 413, 743 applications to the "Just Kids" Safety Club werereceived and every member obtained a "Just Kids" Safety Club button. [Illustration: RUBE GOLDBERG, ARTIST _Creator of "Bobo Baxter"_] One of America's best known and most popular cartoonists. Famous for theludicrous "Boob McNutt, " the most foolish "Foolish Questions" and hisinvolved mechanisms for doing simple things. Rube Goldberg's host ofadmirers throughout New York City and suburbs look forward to his latestcomic creation, "Bobo Baxter, " appearing in the Evening Journal daily. Goldberg is a comic star of the first magnitude. [Illustration: CLIFF STERRETT, ARTIST _Creator of "Polly and Her Pals"_] Who hasn't heard about "Pa" and "Ma" and "Polly" and "Neewah"? Thiscomic has an appeal for every member of the family. Evening Journalreaders get hearty chuckles out of the predicaments of the "Hon. Pa" andhis comeback to "Ma" . .. They enjoy the prancings of the modern Pollyand watch Neewah's futile attempts to save Pa from the wrath of thewomen. It's a classic among "family" comics. [Illustration: WALTER HOBAN, ARTIST _Creator of "Jerry on the Job"_] "Jerry" is the brightest, wittiest, snappiest and most clever of allOFFICE BOYS. Hoban keeps "Jerry" on the job and his job is to make folkslaugh. In this respect "Jerry" is the most efficient office boy inAmerica--and Evening Journal readers know it. Hoban's "Jerry on the Job"has attracted a multitude of admirers and they find their favorite comicin their favorite evening paper six days a week. [Illustration: CHIC YOUNG, ARTIST _Creator of "Dumb Dora"_] Trim little, pert little, chic Dumb Dora attracts a world of interestamong Evening Journal readers. She is "not so dumb" and that's where thefun comes in. Men like "Dora" because she is clever. Women like "Dora"because she has charm and sense and is always good for a deliciouslaugh. Dora reflects the dash and independence of modern day flappersfor Evening Journal readers in New York City and suburbs. [Illustration: EDWARD WELLINGTON VERDIER, ARTIST _Creator of "Little Annie Rooney"_] Verdier's cartoons tell a story chock-full of exciting interest for thekiddies. Boys, girls and wee tots gather 'round the Evening Journalcomic page every evening intensely absorbed in the continued story ofthe adventures of "Little Annie Rooney. " Verdier's comic strip grips andholds juvenile interest week in and week out the year around in theEvening Journal. [Illustration: RAY McGILL, ARTIST _Creator of "Journalisms"_] A comic artist with a keen sense of news! He draws a daily strip forEvening Journal readers giving them a humorous view of currenthappenings. McGill has created something NEW in cartoons--no comic stripin American newspapers is comparable to it. Evening Journal readers geta "big kick" out of McGill's "Journalisms" because each drawing is up tothe last minute in news interest. [Illustration: SEGAR, ARTIST _Creator of "Thimble Theatre"_] Past master in creating the comic strip with a side-splitting wallop. Segar's inspirations are light, frivolous humor based on some ridiculoussuggestion. The "Thimble Theatre" in the Evening Journal plays to thelargest audience of evening newspaper readers in America. That meansnearly half of all the people in New York who buy any New York eveningnewspaper. [Illustration: SIR HARRY LAUDER, COMEDIAN _Famous for Wit and Humor_] He tells a Scotch story every day in the Evening Journal. Thisworld-famous wit and comedian has a multitude of friends and admirers inNew York. They look forward to "Hae ye heard this one?" every day intheir favorite news paper. Sir Harry has a big following in the theatre. His Evening Journal audience in single file would reach from New York toIndianapolis. HOME JOURNAL the complete magazine section, printed in colors, published everySaturday and sold with the regular issue of the New York Evening Journalat 5c a copy. The Home Journal, with its all-star cast of writers and contributors islooked forward to and thoroughly read in the greatest number of worthwhile homes throughout New York City and suburbs. The New York Evening Journal is a FAMILY INSTITUTION. Men, women andchildren read the Evening Journal day in and day out. Saturday is noexception. The circulation of the New York Evening Journal on Saturdaysat 5c a copy averages greater than on other days of the week when itsells at 3c a copy. [Illustration: JACK LAIT, EDITOR HOME JOURNAL _Saturday Magazine Section_] Called the de Maupassant of modern short story writers . .. Moviescenarist . .. Witty contributor to books of American Comedies . .. Expertand thoroughly experienced newspaper man, Jack Lait makes the HomeJournal (Saturday Magazine) the most interesting and best read magazinesection published by any evening newspaper in America. [Illustration: PENRYHN STANLAWS, FAMOUS ARTIST _Creator of "Frivolous Flossie"_] The "Stanlaws Girl" is acknowledged the most beautiful type of feminineAmerica. Stanlaws vies with Ziegfeld in glorifying beauty. His latestcreation is a series entitled "Frivolous Flossie" who reflects Stanlaws'studies of society, stage and film beauties. "Frivolous Flossie"delights Evening Journal readers every week on the cover of the SaturdayHome Journal. She outrivals Paris in a daring display of fashion. [Illustration: JOSEPHINE HUDDLESTON _Famous Model and Beauty Expert_] Great artists and sculptors declare Miss Huddleston one of America'smost beautiful women. She was one of the original exponents of eurythmicexercises. Her articles tell and show Evening Journal readers howphysical culture, beauty and charm of personality and bearing may bedeveloped. Miss Huddleston's host of admirers follow her articlesregularly in the Saturday Home Journal. [Illustration: ELEANOR TOWN, SOCIOLOGIST _Marital Problems and Cause of Divorce_] The constantly increasing number of divorce cases among the elite is asubject of intense interest to men and women in all substantial walks oflife. Eleanor Town, a keen student of social science, analyzes the causeof prominent marital dissolutions, points to the solution and tells thefacts interestingly for Evening Journal readers every Saturday in theHome Journal. THE HOUSEHOLD PAGE BY "GOOD HOUSEKEEPING" INSTITUTE _In their fully equipped modern laboratories the latest inventions inhousehold devices are tested by scientifically trained men and women_ Every issue of the Saturday Home Journal contains a page contributed byexperts associated with the internationally recognized Good HousekeepingInstitute. This feature gives Evening Journal readers authoritativearticles on home economics, domestic science and other subjects ofdirect interest to housewives. New household devices that have beenscientifically tested, new cooking methods evolved to save time andlabor, recipes that are thoroughly tested and standardized--such vitalinformation is carried into Evening Journal homes through the SaturdayHome Journal. The HOUSEHOLD PAGE contains luncheon and dinner menus for each day ofthe week, recipes tested in the Institute's Kitchens and valuable helpson marketing. The Dominant Position of the NEW YORK EVENING JOURNAL in the New York Market CITY & SUBURBAN CIRCULATIONS NEW YORK EVENING NEWSPAPERS STANDARD SIZE A. B. C. Publishers' Statement for 6 monthsEnding March 31, 1928 THE LOCAL CIRCULATION OF THE NEW YORK EVENING JOURNAL IS 356, 903 More than the Evening World377, 410 More than the Evening Sun443, 451 More than the Evening Telegram575, 231 More than the Evening Post [Illustration: New York Evening Journal 648, 344Evening World 291, 441Evening Sun 270, 934Evening Telegram 204, 893Evening Post 73, 113] Nearly half of the worthwhile families who buy any standard New YorkEvening Newspaper buy the New York Evening Journal _8 Points of Leadership_ _Among New York Evening Newspapers_ 1. TOTAL CIRCULATION--the New York Evening Journal has more than_double_ the circulation of the next standard size evening paper andmore than the next two combined, plus over 80, 000 copies a day! 2. CITY CIRCULATION--the Evening Journal's City Circulation exceeds thecity circulation of the next two standard evening papers combined! 3. BROOKLYN CIRCULATION--the Evening Journal's City Circulation inBrooklyn, Queens and Long Island about equals that of the three Brooklyndaily papers combined! 4. UPTOWN NEW YORK CIRCULATION--the Evening Journal sells over 100, 000copies each day in Harlem, Bronx, Washington Heights, Fordham andWestchester County. 5. WESTCHESTER CIRCULATION--in this wealthiest suburban territory in theUnited States the circulation of the Evening Journal nearly equals thatof all other standard size New York evening newspapers combined! 6. LONG ISLAND CIRCULATION--in towns within New York suburban territorythe Evening Journal outsells all other New York evening papers combined! 7. NEW JERSEY CIRCULATION--in towns within New Jersey territory theEvening Journal outsells all New York evening papers combined! 8. SUBURBAN CIRCULATION--throughout suburban New York within thefifty-mile shopping area the Evening Journal has more circulation thanall other New York evening newspapers combined. THE RICHEST SALES AREA IN AMERICA [Illustration: [map]] _Dominated by the_ NEW YORK EVENING JOURNAL The New York Evening Journal is read by the greatest number of men andwomen in all income groups. It goes into the homes of the high earningand largest spending classes, reaching the worthwhile familiesthroughout New York City and its wealthy suburbs. _OVER 100% AHEAD!_ Over one hundred per cent ahead of the next nearest standard newspaperin the evening field for more than twenty-five consecutive years!--thatis the circulation record of the New York Evening Journal. Reader interest in the New York Evening Journal is registered by thenumber of people who buy it in preference to all other New York eveningnewspapers. It goes home, stays home and is thoroughly read in thegreatest number of worthwhile homes because it is interesting to everymember of the family. This overwhelming public confidence and preference for the New YorkEvening Journal has made it "America's Greatest Evening Newspaper" andthe most productive medium for local and national advertisers. PUBLIC APPRAISAL _What the Metropolitan New York Public Pays Each Year for New YorkStandard Size (6-Day) Morning and Evening Newspapers_ [Illustration: Morning Her-Trib $1, 781, 405Evening Telegram $1, 912, 595Morning Times $2, 075, 833Evening World $2, 735, 397Evening Journal $6, 638, 915Evening Sun $2, 407, 641Morning World $1, 918, 123Morning American $1, 788, 874Evening Post $578, 645] The Metropolitan New York Public Pays $6, 638, 915 Annually--at 3c and 5ca Copy--for the New York Evening Journal. INDEX The New York Evening Journal has the largest, highest paid and mostdistinguished staff of editors, reporters, correspondents, experts, writers, artists and contributors of any evening newspaper in America. PAGEA ABBOTT, FREDERICK K. _I. N. S. , Paris_ 14ANDERSON, JOHN _Dramatic Critic_ 27ARMULLER, B. G. _Mgr. Photo Studio_ 5 B BALLOU, HAROLD _I. N. S. , Madrid_ 14BEECKMAN, MRS. C. _Etiquette_ 41"BENEDICK, BILLY" _Society Editor_ 19BORST, RAY _I. N. S. , Albany_ 13BRINKLEY, NELL _Artist_ 30BRISBANE, ARTHUR _Editorial Writer_ 1BRONS, W. S. _I. N. S. , Chicago_ 13BURG, COPELAND C. _I. N. S. , Chicago_ 13BURTON, BEATRICE _Novelist_ 34 C CARTER, AD _Comic Artist_ 60CHAPLIN, RICHARD _I. N. S. , New York_ 13CHARLTON, FRANK _I. N. S. , Cable Editor_ 14CLARK, KENNETH _I. N. S. , Washington_ 13COFFMAN, HAL _Artist_ 48CORRESPONDENTS _I. N. S. Staff_ 13 and 14CORUM, W. M. _Sports Writer_ 46COUSINS, W. S. _Financial Expert_ 31CRANE, DR. FRANK _Philosopher_ 18CURLEY, W. A. _Editor_ 3 D DEUSS, EDW. L. _I. N. S. , Moscow_ 14DOMINATION _Circulation_ 76DOUGHERTY, MARY _Women's News Editor_ 15DURNO, GEO. E. _I. N. S. , Washington_ 13 E EMANUEL, G. _I. N. S. , Rome_ 14 F FARIS, BARRY _I. N. S. Gen. News Mgr. _ 13FARNSWORTH, W. S. _Sports Editor_ 44FARRELL, JOHNNY _Golf Expert_ 38FLACK, DOROTHY _Artist_ 42FLORY, HARRY R. _I. N. S. , London_ 14FOLEY, ARTHUR _Feature Editor_ 5FOREIGN NEWS STAFF 13 and 14FRICK, FORD C. _Sports Writer_ 51 G GOLDBERG, RUBE _Comic Artist_ 62GOOD HOUSEKEEPING _Household Page_ 75 H HARGREAVES, GEO. T. _I. N. S. Gen. Bus. Mgr_ 13HAWTHORNE, J. F. B. _Financial News Editor_ 5HERRIMAN, GEO. _Comic Artist_ 57HERSHFIELD, HARRY _Comic Artist_ 59HOBAN, WALTER _Comic Artist_ 64HOFTYZER, ERNEST _Food Page Editor_ 29HOLMES, GEO. R. _I. N. S. , Washington_ 13HOME JOURNAL _Magazine Section_ 70HUDDLESTON, JOSEPHINE _Beauty Expert_ 73HUTCHINSON, W. K. _I. N. S. , Washington_ 13 I INTERNAT'AL NEWS SERVICE 10 and 11INTERNATIONAL NEWS STAFF 13 and 14INVESTORS' SERVICE BUREAU _Letters Analyzed_ 23 J JERITZA, MME. M. _Beauty Expert_ 40"JUST KIDS" _Safety Club_ 61 K KATZ, PHILIP _Art Editor_ 5KERKHOFF, JOHNSTON _Ass't City Editor_ 4KILGALLEN, JAS. L. _I. N. S. , New York_ 13 L LAIT, JACK _Editor Home Journal_ 71LAUDER, SIR HARRY _Humorist_ 69LEADERSHIP _Circulation_ 77LEONARD, T. C. _Make-up Editor_ 5 M MAHER, J. F. _Radio Editor_ 5MASON, FRANK E. _I. N. S. General Mgr. _ 13"MASON, RUTH" _Cooking Expert_ 24MEDBURY, JOHN P. _Humorist_ 56MEHERIN, ELENORE _Author_ 35MERCER, SID _Sports Writer_ 47 Mc MCGILL, RAY _News Cartoonist_ 67MCGRAW, JOHN _Contributor_ 55MCGURK, JOE _Cartoonist_ 58 N NEAL, WM. S. _I. N. S. , Washington_ 13NEWS PICTURES _The Best_ 6NEWS STAFF _Local News_ 8 and 9NEW YORK MARKET 78 O O'CONNOR, JAMES _Bronx Editor_ 16O'NEILL, FRANK (BUCK) _Sports Writer_ 53ORCUTT, MAUREEN _Golf Expert_ 39 P PADDOCK, CHARLEY _Contributor_ 52PELSWICK, ROSE _Movie Editor_ 28PHOTOGRAPHERS _News Staff_ 8 and 9POWERS, T. E. _Caricaturist_ 32PUBLIC APPRAISAL _Graphic Chart_ 80 R REED, DR. CHAS. _Health Expert_ 43REPORTERS _News Staff_ 8 and 9REYNOLDS, H. K. _I. N. S. Dir. Foreign Ser. _ 14ROBINSON, ELSIE _Author_ 20ROWLAND, HELEN _Humorist_ 21 S SANDS, CHAS. W. _Brooklyn News Editor_ 5SANTRY, MARGARET _Radio Program Director_ 37SCHUMACHER, GARRY _Sports Writer_ 54SEGAR _Comic Artist_ 68SENTNER, DAVID P. _I. N. S. , New York_ 13SERVISS, GARRETT P. _Astronomer_ 33SPIRO, AMSTER _City Editor_ 4STACY, N. W. _News Picture Editor_ 5STAFF CORRESPONDENTS _I. N. S. Staff_ 13 and 14STANLAWS, PENRYHN _Artist_ 72STERRETT, CLIFF _Comic Artist_ 63SULLIVAN, LAWRENCE _I. N. S. , Washington_ 13 T T. A. D. (T. A. DORGAN) _Cartoonist_ 45THORNBURG, R. S. _I. N. S. , Washington_ 13THORP, TOM _Sports Writer_ 49TOLISCHUS, OTTO D. _I. N. S. , Berlin_ 14TOWN, ELEANOR _Sociologist_ 74TUNNEY, GENE _Contributor_ 50 V VERDIER, EDW. W. _Comic Artist_ 66 W WALSH, D. J. _I. N. S. , New York_ 13WEBSTER, R. _Brooklyn Editor_ 17WEIL, IRVING _Music Critic_ 26WHITEHEAD, W. C. _Auction Bridge Expert_ 36WILEY, R. H. _News Editor_ 4WILLIAMS, W. ALBERT _Ass't City Editor_ 4"WRIGHT, WM. " _Financial Expert_ 22 Y YOUNG, CHIC _Comic Artist_ 65 UNION LABELALLIED PRINTINGTRADES COUNCIL 27NEW YORK CITY