The Print Effect

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It is common to find the logo or trademark on Web sites today. The majority of the logos and trademarks on the Web are static. The computer screen is two dimensional like print, but it also a dynamic surface with an inherent temporal (a fourth) dimension. When a logo or trademark is applied to the Web it may or may not reflect the dynamic or temporal attributes of the computer screen. There may be certain conditions under which it may be appropriate to translate temporal dimensions into temporal relationships instead of treating the Web as a printed surface were temporal dimensions are sometimes translated into spatial relationships as Mollerup suggests. We may say if such cases exist in logo or trademark design - were the latter visual solution is applied instead of the former - that the visual solution arrived at is print effected not Web effected.
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