Bernarr Macfadden (16 August 1868 – 12 October 1955) was an influential exponent of physical culture, a combination of bodybuilding with nutritional and health theories. He additionally founded the long-running magazine publishing company Macfadden Publications. Born Bernard Adolphus McFadden in Mill Spring, Missouri, Bernarr Macfadden changed his first and last names to give them a greater appearance of strength. He thought "Bernarr" sounded like the roar of a lion, and that "Macfadden" was a more masculine spelling of his name. Macfadden founded Physical Culture magazine in 1899, and was editor up to the August 1912 issue. He eventually grew a publishing empire, including True Detective, True Story, True Romances, Dream World, Ghost Stories, the once-familiar movie magazine Photoplay, and a trashy tabloid newspaper, The New York Graphic. He was a celebrity who was an acquaintance of Shirley Temple, Clark Gable, Franklin D. Roosevelt, Will Rogers, and Rudolph Valentino. At the peak of his career, he owned several hotels and a major building in New York. He attempted to found a "Physical Culture City" in Monroe Township, Middlesex County, New Jersey, which folded after a few years and became the vacation-cabin neighborhood, and, later, suburban development of Outcalt. Macfadden contributed to many articles and books including Superb Virility of Manhood (1904), MacFadden's Encyclopedia of Physical Culture (1911–1912), Fasting for Health (1923), and The Milk Diet (1923). Macfadden made an unsuccessful attempt to found a religion, “cosmotarianism”, based on physical culture. He claimed that his regimen would enable him to reach the age of 150. Nicknamed “Body Love Macfadden” by Time—a moniker he detested—he was a flamboyant personality who inspired millions of people around the world to live healthful and vigorous lives. He was branded a “kook” and a charlatan by many, arrested on obscenity charges, and denounced by the medical establishment. Throughout his life, he campaigned tirelessly against “pill-pushers,” processed foods and prudery. Macfadden's magazines included SPORT magazine, a preeminent sports magazine prior to Time, Inc.'s Sports Illustrated. Macfadden was married four times and had eight children, seven of whose names began with the letter "B". Macfadden established many “healthatoriums” in the eastern and midwestern states. These institutions offered educational programs such as “The Physical Culture Training School”. Although he gained his reputation for physical culture and fitness, he gained much notoriety for his views on sexual behavior. He viewed intercourse as a healthy activity and not solely a procreative one. This was a different attitude than most physicians had at the time. Sylvester Graham and John Kellogg were prominent figures in the health world at the time and promoted abstinence. Macfadden's Macfadden Foundation established two boarding schools for young boys and girls in Westchester County, New York, the Macfadden School in Briarcliff Manor (Scarborough) and the Tarrytown School in Tarrytown. The Macfadden School took the younger children, with some being as young as 3. On March 7, 1943, the advertisement in The New York Times Magazine for the Tarrytown School read: "To Meet the Needs of a Nation at War." The boys at the Tarrytown School wore uniforms and were subject to military type discipline. The Macfadden School operated from 1939 to 1950, the Tarrytown School from 1943 to 1954. Macfadden popularized the practice of fasting that previously had been associated with illnesses such as anorexia nervosa. He felt strongly that fasting was one of the surest ways to physical health. Many of his subjects would fast for a week in order to rejuvenate their body. He claimed that “a person could exercise unqualified control over virtually all types of disease while revealing a degree of strength and stamina such as would put others to shame” through fasting. He saw fasting as an instrument with which to prove a man's superiority over other men. Macfadden had photographs of himself taken before and after fasts to demonstrate their positive effects on the body. For example, one photograph showed Macfadden lifting a 100 pound dumbbell over his head immediately after a seven day fast. He also promoted fasting by appealing to racial prejudices, suggesting that fasting was a practice of self-denial that only civilized white men would choose to embrace. Macfadden acknowledged the difficulties of fasting and did not support it as an ascetic practice but rather because he believed its ultimate benefits outweighed its costs. Macfadden died of a urinary tract infection in 1955 in Jersey City, New Jersey, after refusing medical treatment. Upon his death, Edward Longstreet Bodin became the president of the Bernarr Macfadden Foundation. During his lifetime, Macfadden wrote over 100 books. This is a partial list of titles: Bates method
A book of exercises for developing vitality by U.S. publisher and champion of physical health, Bernarr Macfadden was an influential proponent of physical culture, a combination of bodybuilding with nutritional and health theories. It covers a wide range of health subjects, such as diets, breathing, fresh air, hygiene, sleep and so on.
Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: CHAPTER III Mental and Spiritual Significance of Sex MEN have always taken pride in their virile powers. To be virile means to be strongly sexed, and that does not mean simply to have well-developed sex organs. It means that every particle of the body feels strongly the impulse of masculinity. Women should learn to rejoice also in being strongly sexed, which means that every particle of their bodies feels the characteristic impulse of femininity. The masculine impulse is positive, active, destructive. The feminine impulse is passive, negative and constructive. These two, therefore, supplement each other, and both are essential to a fully developed, well balanced racial life. Here is found the strongest possible reason for joint responsibilities between man and woman in the government of a community or a nation. Neither one of these two beings can fill the place of the other, and both are equally essential to a well- rounded, perfectly balanced national life. Thus we see that sex holds a more important place in life than has been imagined. We know today, also, that the sex organs fulfill a much more important function in the life of the individual than has hitherto been supposed. Indications of the importance of these organs have not been lacking. Take, for instance, the fact that if the sex organs of animals are removed atan early age, the animal will not develop the qualities which belong distinctively to its sex. The patient horse lacks the fire and energy of the proud stallion. The plodding ox forms a marked contrast to the fiery bull. Similar examples have not been lacking in human life, for in earlier ages boys were sometimes deprived of these organs and grew up into effeminate creatures, lacking all manly qualities, both physical and mental. Elsewhere I have desc...
This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature. --This text refers to the Paperback edition.
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